Driving Business Growth through Data Monetization
Industry
Automotive
Services
Strategy & Planning, Technology Modernization, Data Insights
What if outdated data-sharing tools were costing your company not just security, but millions in untapped revenue?
Opportunity
Many enterprises still rely on outdated methods like FTP, email, and spreadsheets to share data—leaving them vulnerable to leaks, loss of control, and missed opportunities for monetization. For a Global 100 company, modernizing its data-sharing infrastructure represented a chance not only to secure and scale its operations but also to unlock the untapped value of existing data assets.
By transitioning to a robust, secure, and analytics-ready platform, the company could reduce risk, enable innovation, and transform data into a highly profitable revenue stream.
Outcome
Business Growth
Identified and onboarded dozens of paying customers.
Process Efficiency Optimization
Stood up repeatable operational processes for the newly formed sub-business.
Additional Revenue Stream
Built an internal business unit that has a 75% profit margin.
Approach
By leveraging existing data assets, Two Roads helped the client identify customers, build a catalog of data offerings, price the offerings, develop contracts, and stand up operations for billing and support. This resulted in a business unit that has a 75% profit margin, and ROI in three years that continues to deliver millions of dollars a year in revenue.
Authors
Seth Plunk
Partner
