Driving Franchise Productivity and Growth with a Custom Technology Platform
Industry
Automotive
Services
Strategy & Planning, Technology Modernization, Digital Product Innovation
Automotive dealer franchises often face challenges using off-the-shelf software solutions that don’t meet their unique needs.
Opportunity
One leading automotive client recognized the opportunity to update its existing technology ecosystem to better support franchise efficiency, productivity, and customer satisfaction. The client set out to create a custom-built digital solution that would directly address the complexities of its +1,400 dealer franchises.
Outcome
Transformed Dealer Technology
Delivered a proprietary platform that replaced off-the-shelf solutions, streamlined dealer operations, and created a competitive in-house advantage.
Enhanced Franchise Performance
1,400+ dealer franchises gained efficiency, productivity, and improved satisfaction with the custom-built solution.
Expanded Market Opportunity
The new platform opened a multi-million-dollar revenue stream and positioned the client for growth into underserved segments.
Approach
Two Roads successfully leveraged its experience with strategic planning and digital product innovation to navigate these challenges. Partnering closely with the client, Two Roads evaluated the available market offerings, identified their shortcomings, assessed the client’s right to win in the market, and defined a strategy to build, roll out, and support an in-house solution with a clear market advantage. These efforts supported the product from infancy to general release, including management of the end-to-end product development, cross-functional business alignment, pilot testing, go-to-market strategy, and stand-up of a franchise support model.
Upon the successful launch of the new offering, the automotive client was able to offer its large dealer franchise network an industry-leading solution that would increase overall efficiency, productivity, and user satisfaction. The custom-built solution generated a multi-million-dollar annual revenue stream and positioned the client as a market leader, enabling expansion into previously underserved business segments.
Authors
Carson Miller
Senior Consultant
Nick Carlson
Senior Associate
