Industry
Automotive
Services
Strategy & Planning, Digital Product Innovation
A leading automotive original equipment manufacturer (OEM) aimed to integrate their best-in-class inventory management solution with their largest private distributor.
Opportunity
An integration of the inventory management solution with the manufacturer’s largest private distributor (PD) could better align the brand’s holistic digital customer experience strategy.
The migration would streamline and improve the digital experience of dealers and customers, providing real-time new and used dealer inventory listings across the nation.
Outcome
Enhanced Dealer Experience
And satisfaction across 170+ dealerships.
Achieved 99% Adoption
Across all dealerships through advanced technology modernization.
Increased Revenue Growth
By strengthening PD partnership.
Approach
Two Roads helped establish and lead the program from planning and requirements definition to product development management, all the way through dealer pilots and launches. The team acted as a trusted liaison between the company and PD, supporting agile product development, incident and escalation management, and delivery timelines. Product strategy leadership helped incorporate the voice of the customer while aligning with the corporate digital strategy. Strong project management, planning and governance, and relationship management were key in overseeing the complexity of such a large IT initiative across two business entities as well as their business and technical stakeholders.
Throughout the program lifecycle, the consulting firm managed integrated planning to ultimately transform and deliver a modernized solution that unlocks new business capabilities and growth opportunities. This two-year program resulted in a successful rollout to over 170 dealers across five states, driving enhanced user experience, advancing technology modernization, and increasing revenue growth. The program enabled further adoption of corporate technology and strengthened the PD partnership to allow for future collaboration and combined growth.
Authors
